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CTRLX Legs Visual Development

Visual development of sequence from CTRLX project

I wanted this advert to be a parody of perfume adverts, and adverts where sex or sexual themes are used to sell a product. I also wanted this advert to be satirical in the fact that 'CTRLX Legs are just like regular legs, but better'. There is nothing different with the LEGS product other than the fact they are differently coloured, but this makes them appear more desirable as a result. It was intended as a jab against shallow consumerism and buying things for no reason because you 'need them'.

I wanted my work in this project to have striking colour palettes so yellow and pink became LEGS' key colours.

UNIT modelled and rigged by Joshua Gray: https://www.joshuagrayanimation.com/

CTRLX LEGS

Initial advert concept

Initial advert concept

Logo development

Logo development

Texture test

Texture test

Posing for animatic

Posing for animatic

Sequence development - catwalk sequence

Sequence development - catwalk sequence

End credits still / promotional shot

End credits still / promotional shot

Quicktime event animation - where the LEGS-less person is beaten for not conforming

Quicktime event animation - where the LEGS-less person is beaten for not conforming

CTRLX LEGS print ad

CTRLX LEGS print ad